WHY - Instead of using moss sourced from across the globe we can use urban moss sourced locally that people may even pay to get removed.
HOW - By researching the supply chain of reindeer moss and demonstrating that there is a more sustainable and ethical alternative through experimentation with urban moss.
WHAT - To create effective instructions that show how to preserve urban moss to propose an alternative to taking a vital food source out of a Reindeer's ecosystem.
Below shows my analysis of the existing supply chain of reindeer moss as well as instructions for my sustainable localised alternative:
This video shows the exciting aesthetic potential urban moss has:
A more detailed explanation of the rationale and journey behind this project can be found here:
